W-Asobi G.K.

9636-1 Hotaka, Azumino City, Nagano Prefecture 399-8303

合同会社W-Asobi

〒399-8303

長野県安曇野市穂高9636-1

CONTACT

LANGUAGE

GUIDE SERVICES

メインビジュアル

Our Guide Service

Whether it’s a place you’ve always wanted 
to visit or a view you’ve never seen before.

We’ll guide you on a journey that’s uniquely yours.

At W-Asobi, we offer private guided tours led by local guides who know the region inside and out, including mountain climbing and hiking in the Japan Alps, cycling tours around Shinshu, and walking tours that explore the area’s history and culture.
We’re more than happy to accommodate requests such as “I want to climb this mountain” or “I’d like a tour of this place,” as well as general inquiries like “What are some recommended spots in Nagano?” or “Are there any itineraries that combine nature and culture?”
Rather than simply joining a set tour, we freely plan itineraries tailored to your travel goals, length of stay, physical fitness, and interests.
Whether you’re traveling alone, with family, with friends, or as part of a group, we’ll propose the optimal route for each party and guide you to discover the unique scenery, culture, and people of this region.
It’s not just about “visiting places”—it’s about “experiencing the region.”
W-Asobi is here to deliver that special experience to you.

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We’ll create a trip tailored just for you.​​​​​​​

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Discover the true charm that lies beyond your destination.

W-Asobi’s guides don’t just take you to your destination—they let you experience the history, culture, nature, and connections with the people that bring the area to life.
Through sights and stories that only local guides know, we bring new discoveries and inspiration to your journey.

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Creating travel experiences tailored to each individual.

Everyone has their own way of enjoying travel.
Whether you already have a specific destination in mind or simply want to ask for recommendations, we’re here to help.
We’ll suggest the perfect trip tailored to your preferences, length of stay, fitness level, and the season.

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Encounters with “Places You Won't Find in Guidebooks”

Beyond the famous tourist attractions, there are places and ways to experience the area that only a local guide can introduce.
We’ll guide you on a special journey that goes beyond mere “sightseeing,” allowing you to interact with the local people and experience the unique scenery and culture of the region.

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Experience nature, culture, and people all at once.

We’ll introduce you to the unique charms of each region—
not just its majestic natural scenery, but also its historic streetscapes, shrines and temples, culinary culture, and local way of life.
Not just a “tour of tourist attractions,” but a “journey to connect with the community.”
That’s the kind of experience only W-Asobi can offer.

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Guide Categories

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Mountain & Nature

Every step toward the summit becomes a special memory.

the Japan Alps offer beautiful scenery throughout the four seasons, as well as the history and culture that have been passed down through each and every mountain.
At W-Asobi, we offer courses tailored to our guests’ experience levels and fitness levels, ranging from beginner-friendly hikes to
serious mountaineering.
With safety as our top priority, we’ll guide you through a special experience where you can appreciate not only the scenery but also the unique charm of the mountains and the natural beauty unique to the region.

Recommended For

Those who want to enjoy the Japan Alps with peace of mind

Those trying mountain climbing or hiking for the first time

Those who want to visit scenic spots

Those who want to fully enjoy nature with a guide

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Cycling

Feel the breeze as you explore the charms of Shinshu.

In Azumino and Shinshu, there are beautiful
scenery and moments of tranquility that can only be experienced by bicycle.
From crystal-clear rivers winding through rural landscapes to breathtaking views of the majestic Northern Alps and the streets where locals live, we’ll take you to spots only a local guide would know.
We offer a cycling experience where you can enjoy the scenery while also gaining insight into the local culture and way of life.

Recommended For

For those who want to travel while enjoying the scenery

For those who want to actively explore Shinshu

For those who want to visit scenic spots and attractions unique to the region

For those who want to enjoy a leisurely bike ride

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Cultural Experiences

Embark on a journey to discover the stories of the land.

Shinshu is home to historic townscapes, shrines and temples, traditional culture deeply rooted in the community, and local cuisine and way of life.
We’ll introduce stories and local charms not found in guidebooks,
from a perspective unique to local guides. Through encounters with the local people and culture— experiences you can’t get just by visiting tourist spots—we’ll make your trip deeper and more enriching.

Recommended For

Those interested in Japanese culture and history

Those who want to experience the unique lifestyle and traditions of the region

Those who want to enjoy local cuisine and authentic experiences

Those seeking a memorable journey that goes beyond mere sightseeing

Start Your Journey

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Privacy Policy
​​​​​​​(Personal Information Protection Policy)

W-Asobi G.K. (hereinafter referred to as “the Company”) hereby establishes the following Privacy Policy (hereinafter referred to as “this Policy”) regarding the handling of user information, including personal information about users, in connection with the services provided by the Company (hereinafter referred to as “the Services”).

User Information Collected and Methods of Collection

For the purposes of this Policy, “User Information” refers to information related to user identification, usage history on communication services, and other information generated or stored in connection with a user or the user’s device, which we collect in accordance with this Policy. The User Information we collect through this Service varies depending on the method of collection, as described below.

  1. (1) Information Provided by Users
    The information provided by users in order to use this service, or through the use of this service, is as follows.

・Information regarding personal profile, such as name, date of birth, gender, and occupation

・Information regarding contact details, such as email addresses, phone numbers, and addresses

・Information that users enter or submit through input forms or other methods specified by the Company

  1. (2) Information provided by other services when a user authorizes integration with those services while using this service
    If a user authorizes integration with other services, such as social networking services, while using this Service, we will collect the following information from such external services based on the terms to which the user agreed at the time of authorization.

・The ID that the user uses for that external service

・Other information that the user has authorized to be disclosed to the connected service through the privacy settings of that external service

  1. (3) Information We Collect When Users Use This Service
    We may collect information regarding access to this service and how it is used. This includes the following information:

・Referrer

・IP Address

・Information Regarding Server Access Logs

・Cookie, ADID, IDFA, and Other Identifiers

  1. (4) Information that we collect based on the user’s individual consent when the user uses this service
    If a user provides individual consent in accordance with the method specified in Section 3-1, we will collect the following information from the device being used.

・Location Information

Purpose of Use

The specific purposes for which user information is used in connection with the provision of this Service are as follows:

  1. (1) To provide, maintain, protect, and improve this Service, including accepting registrations, verifying identity, authenticating users, recording user settings, and calculating and processing payment for usage fees
  2. (2) To measure user traffic and behavior
  3. (3) To deliver, display, and measure the effectiveness of advertisements
  4. (4) To respond to inquiries and provide information regarding this Service
  5. (5) To address conduct that violates our terms of service, policies, and other rules (hereinafter referred to as “Terms and Policies”) regarding this Service
  6. (6) To notify users of changes to the Terms and Policies regarding this Service

Methods for Notification, Disclosure, or Obtaining Consent; Methods for Requesting the Cessation of Use

3-1 The Company shall obtain the user’s consent prior to collecting the following user information.

・Location Information

3-2 By configuring the settings specified by this Service, users may request that the collection or use of all or part of their user information be suspended. In such cases, the Company will promptly suspend such use in accordance with its established procedures. Please note that for certain items of user information, their collection or use is a prerequisite for this Service; therefore, the Company will suspend such collection or use only when the user withdraws from this Service using the method specified by the Company.

External Transmission, Disclosure to Third Parties, and Presence of Information Collection Modules

4-1 On this Service, the following partners may store cookies on users’ devices and use them to collect and utilize user information.

  1. (1) Source: matomo​​​​​​​
  2. (2) URLs for the privacy policies of the above partners:https://matomo.org/privacy-policy/
  3. (3) Opt-out URLs for the above partners:https://matomo.org/privacy-policy/
  4. (4) Purpose of Use: To analyze information such as website traffic and the effectiveness of advertisements, including those on our site.

Disclosure to Third Parties

The Company will not provide personal information contained in user information to third parties without obtaining the user’s prior consent. However, this does not apply when it is necessary to provide such information to a third party for the following reasons:

  1. (1) When the Company outsources the handling of personal information, in whole or in part, to the extent necessary to achieve the purpose of use
  2. (2) When personal information is provided in connection with a business succession resulting from a merger or other reasons
  3. (3) When personal information is provided to a business partner or a provider of information collection modules in accordance with the provisions of Paragraph 4
  4. (4) When it is necessary to cooperate with a national agency, a local public entity, or a party entrusted by such an entity in the performance of duties prescribed by laws and regulations, and obtaining the user’s consent would likely hinder the performance of such duties
  5. (5) In other cases permitted by the Act on the Protection of Personal Information (hereinafter referred to as the “Personal Information Protection Act”) or other laws and regulations

Safety Management Measures

To prevent and rectify unauthorized access to personal information, as well as the leakage, loss, or damage of personal information, we have established internal regulations and are committed to implementing security measures. To achieve these objectives, we have implemented the following measures:

  1. ①Formulation of a basic policy for implementing the measures prescribed by laws, regulations, and guidelines to ensure the proper handling of personal information and personal data
  2. ②Formulation of various regulations defining procedures for the collection, use, storage, disclosure, deletion, and disposal of personal information, as well as the responsibilities and roles of the persons in charge
  • ③Organizational security management measures, including the appointment of a person in charge; clarification of the employees who handle personal data and the scope of such data; establishment of a reporting and communication system to the person in charge in the event of any facts or signs of violations of laws or regulations; and periodic inspections of handling practices
  • ④Personnel security measures, such as incorporating provisions regarding the confidentiality of personal data into the employment rules and conducting regular training on precautions for handling personal data
  • ⑤Physical security measures, such as managing employee entry and exit, restricting the bringing in of personal devices, and restricting and managing the removal of devices, electronic media, and documents containing personal data to prevent theft or loss
  • ⑥Technical security measures, such as implementing systems to protect information systems handling personal data from unauthorized external access or malicious software

Disclosure of Personal Information, etc.

If we receive a request from a user or their representative, in accordance with the provisions of the Act on the Protection of Personal Information, for notification of the purpose of use of personal information; disclosure; correction, addition, or deletion of the content; suspension of use; erasure; suspension of provision to third parties; or disclosure of records of provision to third parties (hereinafter referred to as “Disclosure, etc.”), we will confirm that the request is from the user or their representative and promptly disclose the information to the user or their representative (if the relevant personal information does not exist, we will notify the user or their representative to that effect). . However, this does not apply if we are not obligated to disclose such information under the Act on the Protection of Personal Information or other laws and regulations. Please note that we charge a handling fee (1,000 yen per request) for the disclosure of personal information.

Contact Us

Please direct any comments, questions, complaints, or other inquiries regarding the handling of user information to the contact point listed below.


Address: 9636-1 Hodaka, Azumino City, Nagano Prefecture 399-8303

W-Asobi G.K.
Personal Information Manager: Yasuyuki Kashu

Contact:

email


[Enacted August 28, 2026]

Personal Information Manager: Yasuyuki Kashu